Nothing Personal

Nothing Personal is a solo exhibition by Alex Margo Arden at the Nicoletta Fiorucci Foundation in London, curated by Vittoria de Franchis. Arden is the recipient of the inaugural Nicoletta Fiorucci Foundation Prize at Frieze London 2025. Alex Margo Arden is an artist whose work interrogates value, authorship, and the process of historicisation. Through research-led reenactments of specific cultural artefacts, her practice exposes how images and narratives are reconstructed over time. In Nothing Personal, Arden restages the personal property of Amy Winehouse. Installed across all rooms of the Foundation, the exhibition examines the effects of celebrity ownership and death on the circulation of everyday objects, transforming them into sites of fetishisation and speculation.